by Stephan Freysen, Deloitte South Africa
If you have any questions, require additional information or would like a more detailed discussion, contact Deidre Gouws at dgouws@deloitte.co.za or Leana du Plessis at lduplessis@deloitte.co.za
Knowledge is a successful business
A very famous legend of a conversation between Einstein and a colleague goes where the colleague asked Einstein for his phone number. Einstein then reached for the telephone book, looked it up and repeated the number to his colleague. Startled at the genius’s “lack of memory”, he asked Einstein: “You don’t even know your own telephone number?” “No,” Einstein replied. “Why should I memorise something I can so easily get from a book?”
While this episode happened about 70 years ago, the information age has kept expanding. Due to the incredible rate that knowledge is constructed, we now find ourselves in a maze of information sources that we struggle to navigate efficiently.
Knowledge equals power, and knowledgeable human capital equals a successful business. In this light, those involved in training employees often utter the need for bigger, simpler, better and faster learning solutions. In the search for the epitome of learning solutions, organisations often turn to blended or multi-modal learning as the panacea (ultimate truth).
The main reason for this is that efficient blended learning is not only Einstein’s “telephone book” where you can look up knowledge and refer back to concepts time and again, but also a GPS that assists you in navigating the maze of information sources we find ourselves lost in. The learning component, if supported with solid instructional design (learning design), assists the learner in selecting important information that is in fact required to memorise.
What is blended learning?
Since there can easily be a misconception about the term “blended learning”, let’s discuss exactly what we mean by it. Blended learning implies the strategic mixing of technology-enhanced learning methodologies and face-to-face learning methodologies in order to achieve a holistic learning methodology that caters for all learning styles and learner types.
With the term “blended learning”, we simply mean that the learner now learns with the computer as source of knowledge, and the facilitator facilitates the knowledge construction process and mentors the learner on those areas where the computer cannot.
Can you afford not to invest in blended learning?
It is imperative that we understand the challenges that we need to address and overcome. Traditional face-to-face learning poses a number of challenges, whereas blended learning not only addresses these but also transforms these challenges into benefits.
Benefits and learning in the same sentence? Below is a list of benefits associated with blended learning weighed up against challenges associated with face-to-face learning.
Benefits associated with blended learning
- Better knowledge retention because individual learning styles are catered for
- Less time spent training, more time spent working (self-paced and to the point)
- Better employee productivity because of better knowledge retention
- Since the e-learning component can be done anywhere (wherever there is an internet connection), at any time, employees can spend less time away from home and more time with their families.
- Blended learning can be used as a Just-In-Time intervention, e.g. if you need to give a presentation, you can do a quick course on “How to do a presentation” the night before.
- You can easily return to a course to look up information that you have learnt before but don’t quite remember that well. The lesson will be exactly the same as the previous time.
- Consistency of learning material and its delivery
Challenges associated with traditional face-to-face learning
- Individual learning styles cannot be catered for in one class.
- Peer Group paced and often elaborate; The slowest learner sets the pace.
- Employees often struggle to retain information, and productivity does not show a marginal increase.
- Employees often have to travel to training institutions that are far from home and subsequently spend their nights in a guest house instead of with their families.
- Have to be scheduled for set dates; Often, information is shared too late for the need; Not always easily accessible
- Learners often have textbooks or manuals from the classes they attended, but these are sometimes not self-explanatory enough.
- Inconsistent delivery of training due to the human factor, as well as other factors where more than one facilitator is involved
Is the delivery of your organisation’s training truly consistent?
Although face-to-face classrooms work well for the purpose of training knowledge, skills and attitudes, there are often circumstances in which facilitators have to stand in for each other for certain classes. As you can imagine, this can potentially pose problems because people have different ways of transferring knowledge. Facilitator A could potentially have a passion for a certain subject, whereas Facilitator B just doesn’t feel the same way about that subject. This causes an inconsistency in the depth and experience of knowledge transfer.
A facilitator could also easily forget to tell a class something that he has told the previous class; and sometimes, facilitators are just not in the mood to deliver knowledge and attitudes consistently to each class. Fatigue, the time of day, group dynamics, as well as interaction and personal mind-set all play a major role in affecting consistent knowledge delivery.
Since we can safely say that e-learning programmes are programmed with subject content, we can assume that all content is presented at the same pace and at a consistent level every time, to each learner that takes part in that learning experience. We can also assume that all nuances are presented in exactly the same way, thereby eliminating the age-old challenge of training continuity.
With blended learning, every assessment (formative and summative) can also be tracked electronically and automatically. This implies that a facilitator, manager or supervisor can rest assured that all assessments are presented consistently and in compliance with the relevant unit standard’s requirements.
In the case of face-to-face training, there is also a quality assurance challenge, as it is just not practical or financially viable for many institutions to effectively monitor the quality of training over multiple sites, whereas an electronic learning management system monitors the quality of training automatically.
When it comes to blended learning, it is important to note that the computer is a supplement to the facilitator and that the computer and facilitator are in a partnership to enrich learners’ experience, while they integrate the newly constructed knowledge into their world views. In other words, the computer functions as the source of knowledge while the facilitator facilitates the knowledge embedding process by acting when (s)he identifies (with the help of an administration system) that the learner struggles to construct meaning of certain abstract concepts.
What about the learner?
Have you ever been in a classroom situation where you experienced a teacher or facilitator’s frustration with you or a classmate because you just didn’t “get” what the person was trying to explain?
Since a computer does not have emotion (yet), it cannot become impatient. Depending on how the e-learning programme was configured, a learner can have as many tries with assessments as they need, until they get it right – no impatient growls, despondent sighs or rolling eyes from demotivated facilitators.
Learners are all the same in the sense that they are completely different from one another. Every person has a learning preference different from the next person’s, be it the balance between visual stimulation, auditory input and kinaesthetic participation or just the level of interest in the particular subject. The learner’s paradigm (worldview and experience) determines the pace at which he/she learns in a group.
It takes a very skilled, dedicated and experienced facilitator to cater for all these learning styles and to keep learners engaged across, and despite of, their preferred learning styles. Catering for all these learning styles implies that each outcome is explained by talking about it, providing the learner with visual cues for conceptual cognitive modelling and letting the learner act out on his/her newly constructed cognitive model in order to apply his/her understanding.
Blended learning can cover all these learning styles (auditory, visual and kinaesthetic) by means of multi-sensory stimulation achieved through rich multimedia. The application of rich multimedia also allows for the optimised training of semi-illiterate and illiterate people.
The upside of this multi-sensory stimulation is that the instructional designer can explain complex abstract concepts at the hand of detailed audio, visual cues like graphics, animation, photographs and video, as well as planned tasks that the learner can physically explore.
With the blended-learning approach, the instructional designer can cover all six levels from Bloom’s Cognitive domain taxonomy (knowledge, comprehension, application, analysis, evaluation and synthesis). Further to Bloom, the instructional designer can also underpin the learning experience from behaviourism, cognitivism and constructivism, thereby delivering a design that covers all the bases of differentiation techniques.
508 Compliance (catering for people with disabilities) is another large factor that one should consider as a benefit of blended learning. While the facilitator would normally be unable to accommodate a disabled learner in the classroom due to the extra attention required, blended learning technology enables the learner to hear and see things that (s)he would normally not be able to do in the classroom.
Based on the premise that the techniques as discussed are followed in the design of the learning experience, learners will have much higher retention of content learnt than with traditional face-to-face learning. This is because the learning experience is mainly self-paced and unpressured, and affective filters are not raised through the interference of negative human behaviour.
Learning has its own culture
In South Africa, we have a vast number of diverse cultures and sub-cultures mixed into an exquisite rainbow nation. It should be no other way, but it undoubtedly poses some challenges in the training context, since the facilitator needs to have a deep-seated understanding of the vast number of diverse cultures in order to adapt, not to offend anyone and to drive the nail home with metaphors and similes used to explain abstract concepts.
In comparison, designers of blended learning (instructional designers) go through a whole process of understanding not only the ethnic culture, but also the entire organisation’s culture and sub-culture in order to efficiently adapt learning material in such a way that the learner “feels at home” when s(he) goes through the learning material.
Some other challenges that facilitators face are gaps in learners’ memory retention, learners’ attention span, facilitator schooling, and facilitator motivation and class interaction levels.
What does this all come down to?
The business of learning is as intricate as a business itself, and for this reason the person(s) responsible for learning should onsider a methodology that can cater for the dynamics of learning, especially if the organisation is striving for sustainability through optimal people development.
Barbara Sher said “Isolation is a dream killer”. If the dream is to design the perfect learning solution, one could certainly not design this learning solution with little packets of isolation. The solution has to be designed using the best parts from different methods, learning from the past mistakes that educators and trainers have made again and again, and focusing on the balance of the key elements in good design that make learning efficient.
A lesson that the training industry can keep in mind is one from the architectural genius Mies van der Rohe, who said “Architecture starts when you carefully put two bricks together. There it begins.”
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Filed under: Executive Leadership, Talent & Human Capital, assessment, blended learning, business, Deloitte, growth, human capital, knowledge, learner, learning, people development, training