How would you prefer to interact with Deloitte?

Deloitte are constantly looking at new and better ways to communicate with you, utilising your preferred communication channels. Besides gaining a better understanding of your communication medium of choice, we also realise that you may have preferred days of the week (or times of day for that matter) when you put time aside to consume thought ware or interact.

With this in mind, we have put together a short survey which covers most of the pertinent questions relating to the content we share and your communication preferences. The survey shouldn’t take you more than five minutes to complete.

Take the Deloitte Communication Preferences survey

Please share this with others in your network who may benefit from the business content and conversations we host on our various digital channels.

 

Filed under: Executive Leadership, articles, blog, communication preferences, Deloitte, email, LinkedIn, smart phones, thought ware, Twitter

Deloitte LinkedIn group members asked if they benefit from LinkedIn groups

I polled the 2500+ members of our Deloitte South Africa LinkedIn groups to ascertain if group members are deriving value from the Deloitte LinkedIn groups. I presented a straightforward Yes/No poll and  asked respondents to provide comments. To date, 89% of respondents indicated that they derive value from the Deloitte South Africa LinkedIn groups. I have presented some of the comments submitted below:

Ian Welsh • Very interesting discussions and Deloitte’s focus on ethics in business seems so appropriate to greater understanding of the environments we work within

Eddie Thompson • Its always better to know what others have on their mind and a platform like this where people share their views on various issues on especially management is most refreshing

Edmund N. Ayonga • Discussions are vital for any advancement, it is like revising for an exam…points you had overlooked are brought to the fore of your mind. Deloitte SA, David you have done us a great service. Keep it going

Royston Knowles • When I was a very young, many years ago now, a wise old man gave me some of the best advice I’ve ever had. He said, “It is one thing to have knowledge, but it is much better if you know where to go and find it”. These Deloitte discussion forums are just such a tool where qualified experience and knowledge can be shared and be of immense value. Thank you David for your insightful and thought provoking topics

Willem van Niekerk • Whenever I see a topic that I find interesting I try to follow to learn more

Darren Smith • Access to key thinkers in Deloitte, and expertise amongst its client base is really the heart of it all. Collaboration needs people sharing knowledge. These groups facilitate that

Abner Udali • As an IT professional moving towards a more business management role, this group continues to equip me with disruptive ideas and information on what’s trending and ways in which to guard against mismanagement

Reinette Farajallah • I find the articles informative, thought-provoking and focusing on broader strategic and macro-economical issues that affect the business playing field – for which I am thankful

Liza Burger • Discussions are insightful and thought provoking

All-in-all, we have received a very positive response from group members so we must be doing something right! If you are not a member of one of the Deloitte groups, I welcome you to join us. I have provided a link to the group subscription page below.

Click Here to view and join the Deloitte South Africa LinkedIn groups

Filed under: Executive Leadership, Deloitte, Deloitte South Africa, LinkedIn, LinkedIn groups, poll

Older business executives still prefer email

 

by David Graham, Digital Channels Executive at Deloitte Consulting

I ran a poll on LinkedIn where I asked business executives how they would prefer a professional services organisation to communicate with them. The options I provided were email, the company blog, Twitter and LinkedIn. I made a point of communicating the poll through all the options provided in the poll. To be quite honest, I am not surprised with the results of the poll  It is quite apparent that email communication is the preferred option, followed by Linkedin, then the company blog and Twitter. As the Digital Channels Executive at Deloitte Consulting I participate across all digital channels and keep a close eye on developments and research results in the digital marketing industry. These are my observations and findings:

• Whilst LinkedIn is the preferred social network globally for business professionals, there are still those who do not use LinkedIn at all 
• Many business executives may have registered on LinkedIn but do not use the network on a regular basis for communication purposes
• Whilst many business executives have indicated that email is the preferred communication channel, do not abuse the channel. Keep communication short and relevant
• The poll I ran indicated that 45 year plus business professionals prefer email. Do not ignore the younger demographic that DO participate on blogs, Twitter, Facebook, etc 
• Whilst the older demographic prefer email, a large majority also use LinkedIn. Whilst these individuals do not actively participate on blogs or Twitter, they will have visibility of blog posts and Tweets if these are incorporated into your LinkedIn profile and web pages  

In summary, whilst a weekly email is the preference, I would advise the provision of links to pertinent blog posts and to your corporate website, and as mentioned in one of my points above, incorporate blog posts and Tweets into your LinkedIn profile and web pages and incorporate tweets into your blog. Whilst the majority of business professionals prefer email, remember there are others that do participate in Twitter, Facebook, blogs, etc and these individuals are either senior managers and executives, or will be in the future.

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Filed under: Executive Leadership, B2B, B2B marketing, B2B social media, blog, blogging, blogs, digital marketing, digital media, email marketing, LinkedIn, marketing, online marketing, social media, social media marketing, social networking, Twitter